Regarding wool, "Superwool" or "Superwash Wool" is a modern processing method that minimizes common issues like shrinkage and pilling. While this technology adds durability to the fabric, it also chemically alters the fiber's structure, stripping away the wool's natural benefits. As a result, the wool may lose its natural heat retention and breathability properties.
At Merz b. Schwanen, we value natural fibers and their inherent qualities. In its pure form, wool retains its soft feel, temperature regulation, and breathability. That's why we only use untreated, natural fibers in our products—cotton or wool—ensuring you experience all their original benefits. We believe that when you wear a garment on your skin, the largest organ of your body, it should be made from materials as close to nature as possible.
While "Superwool" has its merits, offering resilience and easy-care properties, it moves away from the authenticity we aim to preserve in every piece. Our philosophy focuses on keeping the fiber as natural as possible, enhancing its softness, warmth, and breathability without the need for harsh treatments.
This clarifies why we choose natural wool fibers and why they're essential to the Merz b. Schwanen experience. Embracing organic materials helps us stay committed to quality, sustainability, and comfort, connecting our garments to you and nature.